Spot the bleeders.
Scale the heroes.
Stay in control.

A Chrome extension inside your Amazon Advertising Console. Classifies every target. Suggests the bid. Shows its math. No API keys. No dashboard to log into.

advertising.amazon.com
Lives inside Amazon Ads
Your data stays in your browser
10-second install

See what matters.
Act where you are.
Understand every change.

See what matters.

The 8-tier health taxonomy classifies every keyword and product target — bleeders, unprofitable, high-ACoS, heroes, untapped, low-relevance, dormant, gathering-data. The Priority List ranks them by impact. No more staring at a 400-row grid wondering where to start.

bddr side panel on the silicone-spatula ad-group's targeting page — Performance Trend, Your Priority List with 3D pie chart and 8-tier legend, AI Optimize CTA, and the Bleeders tier section expanded with the spatula-family bleeder keyword rows

Act where you are.

Quick Bid action strips on the cells you're already looking at. Bulk edits inline on the same page. Search-term harvesting in one click. No export-analyze-reimport cycle. No separate dashboard.

Amazon ad-group targeting grid with bleeder-pink row coloring; the silicone spatula bleeder row is highlighted and the inline Quick Bid action strip is open, with the recommended Slash button in dark red showing the resulting capped bid

Understand every change.

Every bid suggestion shows its math — "25 clicks, $32 spend, 0 orders → slash 50%." Every action lands in the audit log with timestamp, before/after, and reason. Cooldowns and caps prevent runaway automation. You're always the one pulling the trigger.

bddr History panel with the Today session expanded — four bid changes including silicone spatula $1.25 → $0.60 listed inline with timestamps, and the Yesterday and earlier-reverted sessions collapsed below

That's the whole product. Everything else is detail.

Built for three kinds of people.

You run your own business.

$2K–$15K/month in ad spend. You handle your own PPC. You won't pay $500/month for enterprise software, and you won't hand over your API credentials.

Free forever — 3 campaigns, full health scoring.

The Free tier

You're scaling a brand.

5–25 campaigns. $15K–$50K/month. You want decision support, not a black box. You're ready to bulk-optimize, harvest search terms, and keep a proper audit trail.

Pro — $29/month. 25 campaigns. Bulk editing. 90-day history.

The Pro tier

You manage client accounts.

10–50 client accounts. Per-account triage, exportable audit logs, client-facing reporting. Agencies need features solo sellers don't.

Agency — $99/month. Unlimited campaigns and accounts.

The Agency tier

How it works

1

Install the extension

Add to Chrome in one click. Zero configuration needed.

2

Open Amazon Ads

Navigate to your Advertising Console. bddr.ai activates automatically.

3

Bid bddr

Health scores, heatmaps, and AI bid suggestions — preview every change before applying.

Bddr bids. Better results.

See what matters

Know exactly which targets are bleeding money

Eight-tier health scoring classifies every keyword, product target, and auto target — from bleeders draining budget to heroes driving profit. The AI priority panel tells you exactly what to fix first.

bddr Priority List close-up — Bleeders tier expanded showing five to six targets with ACoS percentage, clicks, and spend; donut chart visible at the top
AI Guide chat panel: user asks why ACoS is up 8%, bddr answers in plain English with specific campaign shifts

Ask any question about your account

AI Guide is coming soon — currently in private beta for Pro+ users. Ask about your ACoS trend, why a campaign's spiking, or what to do about a specific keyword. bddr.ai writes a plain-English answer grounded in your actual metrics. Campaign names stay anonymous.

Act where you are
Amazon ad-group targeting page with ACoS heatmap; the chef knife 8 inch Hero row is spotlit and the inline Quick Bid action strip is open with Boost as the recommended green button

See performance at a glance. Act in one click.

ACoS heatmaps color-code every row from green to red. Quick Bid buttons let you adjust by percentage or apply the AI-recommended bid — with the inline action strip showing exactly what each percentage option costs in resulting bid.

Preview every change before it happens

Bulk optimization with full preview and reasoning. The AI explains why each bid should change, with dampening to prevent over-correction and cooldowns to prevent whipsaw.

bddr Bulk Edit side panel titled AI Optimizing targets, showing fourteen targets each with current bid → new bid, tier badge, and inline reasoning text — including silicone spatula $1.25 → $0.60 capped by the campaign's maxBid override — with Apply Changes (14) at the footer
Amazon Search Term Report grid with the premium walnut chef knife row spotlit at the top (18 clicks, 4 purchases, 22.0% ACoS); the bddr side panel on the right surfaces the Top Harvest Candidates list and a Wasteful Search Terms list

Turn winning search terms into keywords

One-click search term harvesting promotes converting search terms to keywords and optionally negates them in the source — closing the optimization loop.

Understand every change

Every change tracked. Every action reversible.

Complete audit trail with timestamps, before/after values, and execution details. Know exactly what changed, when, and why. Command palette (⌘K) for instant access to any action — plus vim-style chords for navigation.

Composite: audit log on the left showing three session groups (today's 4 changes expanded, yesterday's 8 changes collapsed, the older session's 12 reverted changes); Command Palette on the right listing commands like Show history, Quick Optimize, Export audit log

By default, nothing leaves your browser

Your advertising data — keywords, bids, campaigns — is processed entirely in your browser by default. When optional API integration ships on Pro+, it will use Login with Amazon; tokens will stay in your browser, never on our servers. Anonymous telemetry is opt-in and never includes campaign data.

3-lane data flow diagram. Lane 1 (Always, solid arrows): Amazon Console → bddr extension → Browser/IndexedDB. Lane 2 (Optional Pro+ API, dashed): bddr extension → Amazon Advertising API with OAuth token staying client-side. Lane 3 (Opt-in only, dashed): bddr extension → AI Guide endpoint (proxy IDs + metrics, no campaign names) and bddr extension → Telemetry endpoint (anonymous selector health + errors). Legend: solid = always, dashed = user-controlled.

Not sure if you need bddr.ai? Run our 15-minute PPC self-audit →

AI Guide — coming soon (private beta).

Ask any question about your account in plain English. Pro+ when it lands.

Simple, transparent pricing

Start free. Upgrade when you need more.

MonthlyAnnualSave 30%

Free

3 campaigns

$0
Install Free
  • Health scoring
  • ACoS heatmaps
  • Keyword dedup
  • Bulk editing
  • Search term harvesting
  • Bulksheet export
  • Dayparting
  • Multi-marketplace
  • Agency features
  • AI Guide
  • Amazon API integration
  • Audit history(7 days)

Pro

25 campaigns

$29/mo
Subscribe to Pro
  • Health scoring
  • ACoS heatmaps
  • Keyword dedup
  • Bulk editing
  • Search term harvesting
  • Bulksheet export
  • Dayparting
  • Multi-marketplace
  • Agency features
  • AI Guide(coming soon)
  • Amazon API integration(coming soon)
  • Audit history(90 days)
Most popular

Power

Unlimited campaigns

$49/mo
Subscribe to Power
  • Health scoring
  • ACoS heatmaps
  • Keyword dedup
  • Bulk editing
  • Search term harvesting
  • Bulksheet export
  • Dayparting(coming soon)
  • Multi-marketplace
  • Agency features
  • AI Guide(coming soon)
  • Amazon API integration(coming soon)
  • Audit history(365 days)

Agency

Unlimited campaigns

$99/mo
For early agencies — contact us
  • Health scoring
  • ACoS heatmaps
  • Keyword dedup
  • Bulk editing
  • Search term harvesting
  • Bulksheet export
  • Dayparting(coming soon)
  • Multi-marketplace
  • Agency features
  • AI Guide(coming soon)
  • Amazon API integration(coming soon)
  • Audit history(365 days)

Frequently asked questions

Your bids deserve bddr.

See what matters. Act where you are. Understand every change.

Add to Chrome — Free

Free forever for up to 3 campaigns. No credit card required.